Louise Stafford
OBJECTIVE
Dynamic marketing professional with experience impacting organizational presence, performance and profitability. Seeking a position that combines my passions for marketing and technology.
EXPERIENCE
Junxure, Raleigh, NC
Marketing Specialist
June 2015 - Present
● Marketing Specialist for a small enterprise software company in Raleigh, NC
● Responsibilities include lead generation, campaign strategy and execution, marketing automation, website administration and design, social media, SEO, branding, blogging, graphic design (print and digital), email marketing, Google Analytics, event coordination and promotion
Revegy, Inc, Atlanta, GA
Marketing Manager
Feb 2014-June 2015
● Marketing Manager for a small enterprise sales software company in Atlanta, GA
● Work remotely from home office in Raleigh, NC
● Responsibilities include lead generation, campaign strategy and execution, marketing automation, website administration, social media, SEO, branding, blogging, graphic design, email marketing, Google Analytics, video production, advocate marketing
Spectate Content Marketing, Atlanta, GA
Inbound Marketing Consultant
Sept 2012 - Feb 2014
● Marketing and sales consultant for a small enterprise web solutions company in Atlanta, GA
● Consult clients on web marketing strategies and campaign development including SEO, keywords, social media, email, landing pages, analytics, and SEM
● Contribute to the company’s web content creation including social posts, blog posts, newsletters, and press releases
● Demonstrate thorough knowledge of both B2C and B2B marketing
Wells Fargo Bank, NA, Atlanta, GA
Manager
Oct 2009 - Sept 2012
● Manage sales and operations for one of the busiest retail banking locations in Atlanta, GA
● Partner closely with the District Manager to achieve overall sales and service goals by maximizing sales referrals, overseeing daily operations and ensuring exceptional customer service
● Devise and implement new and effective methods to generate and track leads
● Identify new accounts and build sales with existing customers, both business and consumer
● Supervise hiring, training, staffing, and coaching of two personal bankers and five tellers
● Resolve escalated customer complaints/issues promptly and effectively
● Ensure compliance with audit and operational regulations and guidelines
Travis and Company, Atlanta, GA
Retail Sales Manager
Oct 2007- Nov 2008
● Manager of upscale retail antiques store
● Generate more than $100,000 in sales over one year
● Responsible for overseeing store operations, sales tracking/reporting, inventory control
● Responsible for website administration, event planning and email marketing
The Settings Development Companies, LLC, Atlanta, GA
Administrative Assistant
July 2007 - Sept 2007
● Manage office headquarters of luxury real estate development company
● Provide administrative support to multiple executives and marketing team
● Draft employee handbook to be used by all current and future employees
● Execute paperwork for all human resource needs and assisted in grand opening events
EDUCATION
University of North Carolina at Chapel Hill
Bachelor of Arts in Marketing and Communication Studies
May 2007
● Concentration: Interpersonal and Organizational Communications, Marketing
● Major GPA: 3.333
SPECIAL SKILLS
● HTML, CSS, Adobe Creative Cloud (Photoshop, Flash, InDesign, Illustrator), Microsoft Office, Wordpress, Drupal, Marketing Automation (Pardot, Spectate Content Marketing Software), CRM (Salesforce, Junxure) Corel Draw, Influitive, Click2Staff
Dynamic marketing professional with experience impacting organizational presence, performance and profitability. Seeking a position that combines my passions for marketing and technology.
EXPERIENCE
Junxure, Raleigh, NC
Marketing Specialist
June 2015 - Present
● Marketing Specialist for a small enterprise software company in Raleigh, NC
● Responsibilities include lead generation, campaign strategy and execution, marketing automation, website administration and design, social media, SEO, branding, blogging, graphic design (print and digital), email marketing, Google Analytics, event coordination and promotion
Revegy, Inc, Atlanta, GA
Marketing Manager
Feb 2014-June 2015
● Marketing Manager for a small enterprise sales software company in Atlanta, GA
● Work remotely from home office in Raleigh, NC
● Responsibilities include lead generation, campaign strategy and execution, marketing automation, website administration, social media, SEO, branding, blogging, graphic design, email marketing, Google Analytics, video production, advocate marketing
Spectate Content Marketing, Atlanta, GA
Inbound Marketing Consultant
Sept 2012 - Feb 2014
● Marketing and sales consultant for a small enterprise web solutions company in Atlanta, GA
● Consult clients on web marketing strategies and campaign development including SEO, keywords, social media, email, landing pages, analytics, and SEM
● Contribute to the company’s web content creation including social posts, blog posts, newsletters, and press releases
● Demonstrate thorough knowledge of both B2C and B2B marketing
Wells Fargo Bank, NA, Atlanta, GA
Manager
Oct 2009 - Sept 2012
● Manage sales and operations for one of the busiest retail banking locations in Atlanta, GA
● Partner closely with the District Manager to achieve overall sales and service goals by maximizing sales referrals, overseeing daily operations and ensuring exceptional customer service
● Devise and implement new and effective methods to generate and track leads
● Identify new accounts and build sales with existing customers, both business and consumer
● Supervise hiring, training, staffing, and coaching of two personal bankers and five tellers
● Resolve escalated customer complaints/issues promptly and effectively
● Ensure compliance with audit and operational regulations and guidelines
Travis and Company, Atlanta, GA
Retail Sales Manager
Oct 2007- Nov 2008
● Manager of upscale retail antiques store
● Generate more than $100,000 in sales over one year
● Responsible for overseeing store operations, sales tracking/reporting, inventory control
● Responsible for website administration, event planning and email marketing
The Settings Development Companies, LLC, Atlanta, GA
Administrative Assistant
July 2007 - Sept 2007
● Manage office headquarters of luxury real estate development company
● Provide administrative support to multiple executives and marketing team
● Draft employee handbook to be used by all current and future employees
● Execute paperwork for all human resource needs and assisted in grand opening events
EDUCATION
University of North Carolina at Chapel Hill
Bachelor of Arts in Marketing and Communication Studies
May 2007
● Concentration: Interpersonal and Organizational Communications, Marketing
● Major GPA: 3.333
SPECIAL SKILLS
● HTML, CSS, Adobe Creative Cloud (Photoshop, Flash, InDesign, Illustrator), Microsoft Office, Wordpress, Drupal, Marketing Automation (Pardot, Spectate Content Marketing Software), CRM (Salesforce, Junxure) Corel Draw, Influitive, Click2Staff